![]() She said an example of innovation was Airbnb, which was “a take on hotels and visiting places”. She said there were two types of entrepreneur: “We have people who have a real passion to try and make things better, or try to improve on existing products or services, and then you have another type of person who really is interested in creating new things we haven’t experienced before.” He subsequently has won a contract with a leading chain to sell bamboo toothbrushes.”Īnother success story she referenced were two alumni who met during their MSc and started an educational consultancy that develops “bespoke training programmes” for large businesses. She said she defined an entrepreneur as someone who sets up a business and wants to take a financial risk for the hope of profit and recalled one such student who was very interested in sustainable products for hotels after becoming “annoyed” at all the “throwaway” products.įleming said: “Even before he’d graduated, he had secured several contracts of hotels who said: ‘Yes, we want sustainable products,’ and he hadn’t even fully sourced them then. The success story was recalled by Jocelyne Fleming, the Course Director of Aston Business School’s MSc in Entrepreneurship.įleming, a senior teaching fellow in economics, finance and entrepreneurship, was speaking in the latest episode of the ‘Aston means business' podcast series, presented by journalist Steve Dyson. This was just one example of how students who want to turn their ‘eureka’ moment into a successful business need to embrace innovation, find a problem that needs solving and then create customer value. The success stories behind Aston University’s MSc in EntrepreneurshipĪ student “annoyed” at wasteful plastic hotel toothbrushes launched a business providing recyclable bamboo products as part of their MSc in Entrepreneurship at Aston Business School. ![]()
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